Wine Regions In New Zealand In Management †Myassignmenthelp.Com

Question: Discuss About The Wine Regions In New Zealand In Management? Answer: Introduction The paper discusses the wine industry research and increasing interest in wine tourism. New Zealand welcomes tourists to its premium collection of wine tour experience designed specifically for international whole sale and agents. The paper discusses the main stakeholders in Marlborough, New Zealands largest wine region, especially famous for its strikingly pungent Sauvignon Blanc. According to MDC (Marlborough District Council) and DM (Destination Marlborough), Marlborough is worlds Sauvignon Blanc capital (Richard J Jeffery, 2017). Also, the Wine Marlborough Festival is celebrated on February each year in this region. Stakeholders in Marlborough There are external and internal stakeholders in an industry. Matthew Wilkins is an industry stakeholder. Internal Stakeholders: Internal stakeholders are already a part of the respective organization and are working for them occupying a post such as staff, board members, volunteers, and donors. MDC and DM are the major stakeholders of the Marlborough tourism industry. MDC is the responsible facilitator of the Marlborough tourism industry (Richard J Jeffery, 2017). MDC has been trying its best to bring about an economic growth spurt via the tourism industry in Marlborough. And it has also been quite effective in its attempts. The organization is also responsible for providing strategic guidance to any area that needs some radical changes. MDC also works towards making Marlborough more attractive by initiating several provisions such as the Marlborough Smart Connected Visitor Economy Growth Plan (MSCVEGP) (Richard J Jeffery, 2017). DM is also adequately funded by MDC. Several collaborative deeds have been undergone for results and are still being pursued. MDC deals with the wine production and is also responsi ble for proper disposal of the waste with the increase in production. Pollution control issues are also considered by MDC (Richard J Jeffery, 2017). The other internal stakeholders are the labourers, employees, and the top management of the vineyard owners. They are responsible for coordination with government authorities, production, and sales and advertising in order to increase sales as well as attract tourists (Hall R. D., Kirkpatrick Irene, Mitchell Morag, 2005). External Stakeholders: External stakeholders generally include the tourist communities, partners and the customers. They are directly impacted by the wine industry as most tourists in Marlborough are looking forward to it. The partners of the wine industry are not responsible but the failures and successes of the industry affect them no less. Recently, the visitor strategy group (VSG) has brought about some visible results (Richard J Jeffery, 2017). Collaborations: Collaboration between stakeholders and other conventional industries have brought about undeniable results in the Marlborough tourism. The combination of the following facilities has brought about some solid results: Marlborough Convention Centre owned by MDC (Richard J Jeffery, 2017) ASB Theatre Marlborough supported by MDC (Richard J Jeffery, 2017) Clubs of Marlborough It is essential to work together for success in any industry. The convention bureau gives a hand in helping others work as a pack. According to the CEO of the convention initiatives, its needed to do the hunting in a pack. The Trade Partners Group consists of at least 25 companies who work towards the same goal. Similarly, collaboration with hotels has also resulted in the increase in the tourism market (Dodd H. Tim, 1995). The tourists come to know about the various wine yards which pique their particular interests and thus add as an attraction the market. Also, putting up an advertisement in flights and other transports result in making the tourists aware of Marlborough as an attractive tourism destination is not expensive. Sometimes the vineyards allow free entry to visitors. And it is always interesting to visit a vineyard especially when in Marlborough the city of good wine (Jon D. Anderson, Gregory V. Jones, Andrew Tait, et al., 2012). Marlboroughs total GDP in 2017 has been $2596 million in return for regional tourism spend of $356million. Regional tourism spend contributes around 4.85% of New Zealands GDP (Sharon L. Forbes Joanna Fountain, 2009). The collaboration mostly includes the major stakeholders. Thus, as a result the small stakeholders often feel left out. This brings the industry to the point of needing additional financial resources in order to set up a small operators trade partner coordinator. This will also help in moving one more step towards the vision. It may be a good idea to sell the collaborative approach of Marlborough to Melbournians and also it can be considered as a key strategic action (Sharon L. Forbes Joanna Fountain, 2009). The major barriers hindering the tourism industry in Marlborough are as follows: The high cost when it comes to flights and transport. Cook Strait. Absence of required accommodation services resulting in closure of major venues. Gateway effect Lack of awareness within the general community regarding visitor stratagem. Other vineyards and put offers such as visit of other vineyard are free. Companies tend to cluster, forming critical masses in one place, to take advantage of synergies to increase productivity, a higher pace of innovation and possibilities of becoming more competitive (Fernanda A. Gracia, Martin G. Marchetta, Mauricio Camargo, Laure Morel, Raymundo Q., Forradellas, 2012). The New Zealand Ministry of Tourism categorizes tourism into four groups, free independent travelers, semi-independent travelers, package travelers and tour groups. These are developed for the sake of stakeholders in Marlborough (Thomas, 2013). Sustainability Tourist experience has attracted from many visitors. Visiting countries for the spread of winery has satisfied people. Visitor behavior is a very popular research topic. The issue of word of mouth is used by many researchers. Wine grapes are not indigenous to New Zealand. The first grapes was planted by Samuel Marsden in the Bay of Islands, with the vines which were brought from New South Wales, Australia. The wine industry is now a vital contributor to New Zealand. Wine tourism has received increasing attention and emphasis on value from government, industry and academic. The main reason behind the wine sales in New Zealand wineries are boutique. Conclusion: Unlike most areas wine tourism is located in rural areas. Hence tourism plays an important role in the rural areas particularly in areas of vineyards. Generally wine visitor are domestic visitors, the result of study may not be accurate (Daniel J. Flint, Susan L. Golicic, 2009). New Zealand winery visitation is more common among domestic visitors in 2008. The stakeholders duty is to advertise not only for domestic visitors but also international visitors to develop their business. It is their responsibility to grow their winery. References Flint Daniel, Golicic L. Susan, (2009). Searching for competitive advantage through sustainability: A qualitative study in the New Zealand wine industry. International Journal of Physical Distribution Logistics Management, Vol. 39 Issue: 10, pp.841-860. Retrieved from: https://doi.org/10.1108/09600030911011441 Tim H. Don (1995). Opportunities and Pitfalls of Tourism in a developing wine industry. International Journal of Wine Marketing, Vol. 7, Issue.1, pp. 5-16. Retrieved from: https://doi.org/10.1108/eb008636 Fernanda A. Gracia, Martin G. Marchetta, Mauricio Camargo, Laure Morel, Raymundo Q., Forradellas (2012). A framework for measuring logistics performance in the wine industry. International Journal of Production Economics, Vol. 135, Issue. 1, pp. 284-298. Retrieved from: https://doi.org/10. 1016/j.ijpe.2011.08.003 Hall R. D., Kirkpatrick Irene, Mitchell Morag (2005). Rural Tourism and Sustainable Business. Channel View Publications. Pp. 12-65. Retrieved from: https://books.google.co.in/books?hl=enlr=id=YiO9fei5TuICoi=fndpg=PA149dq=Stakeholders+in+Wine+industry+Australiaots=cZt6wqslrAsig=qUe5D8JUaWUrycDXN85Vfne9cg8#v=onepageq=Stakeholders%20in%20Wine%20industry%20Australiaf=false Anderson D. Jon, Jones Gregory V.,Tait Andrew, et al. (2012). Analysis of viticulture region climate structure and suitability in New Zealand. Journal International de sciences, Vol. 46, No. 3, pp. 34-69. Retrieved from: https://dx.doi.org/10.20870/oeno-one.2012.46.3.1515 Thomas Rhodri (2013). Small firms in tourism. Routledge, Business and Economics. Retrieved from: https://books.google.co.in/books?id=Fb8APFghLJYCdq=stakeholders+in+wine+industry+new+Zealandlr=source=gbs_navlinks_s Anon, (2017). [online] Available at: https://www.marlborough.govt.nz/repository/libraries/id:1w1mps0ir17q9sgxanf9/hierarchy/Documents/Your%20Council/DestinationMarketingReviewMarlborough.pdf [Accessed 9 Aug. 2017]. Forbes Sharon L. Fountain Joanna (2009). Consumer attitudes regarding environmentally sustainable wine: an exploratory study of the New Zealand marketplace. Journal of Cleaner Production, Vol. 17, Issue 13, pp. 1195-1199. Retrieved from: https://doi.org/10.1016/j.jclepro.2009.04.008